Seminars at office*

With nearly 60 sessions planned in 6 theatres, you’ll find the education programme at office* first class. We will be working with leading education providers, trainers, our supporters, authors and leading industry luminaries to bring you a talks and sessions that will inspire, educate and innovate!  

book_seminars

If you have not yet registered to visit office* you will need to register in order to book seminar sessions. If you have already registered you will need to login with your surname and reference number, you will then be able to book semimars. Click on the image above to book all sessions.

Click here to download the office* 2010 Seminar Programme

Day 1 Events / Day 2 Events

Day 1 / Tuesday 21 September 2010
reed_d1
W1 Tuesday 21 September 2010 10.00-11.00
Delivering the Results Your Manager Really Wants

Many PAs experience the strain of conflicting demands placed on them by their managers. This lively and interactive workshop will help you establish your manager’s preferred working style and enhance your working relationships through mutual respect. In this session, you’ll learn how to understand what your manager REALLY wants from you, identify and appreciate the working style of your manager and other key stakeholders, tailor your communications for maximum impact and use  powerful techniques to tap into the core values of others.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W2 Tuesday 21 September 2010 11.30-12.30
The Art of Being a Brilliant PA

PAs have a pivotal role in coordinating and cascading information throughout their organisation. This invaluable workshop is aimed at those looking to enhance their visibility, interpersonal skills and personal impact, in order to enhance contribution at work. Discover how to understand the different elements of communication and how they work together, identify what excellent communication looks (and sounds) like, interpret the “hidden messages” that we send out and use NLP techniques to build and enhance rapport with others.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W3 Tuesday 21 September 2010 13.00-14.00
Expert Management Techniques for Senior PAs

Managing your boss is one thing, but many Executive PAs are now finding themselves responsible for staff, with very little training or support. This engaging and invaluable workshop will help you understand what the role of a manager entails and unlock the secret to motivating your team to deliver real results.
You’ll learn how to develop and adapt your management style, overcome the barriers to successful delegation, set clear objectives and give feedback without fear, and also how to inspire and motivate your team to success.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W4 Tuesday 21 September 2010 14.30-15.30
Making Impact in Meetings

If ever you’ve found yourself struggling to stand out during meetings, this seminar will make a real difference. It will share the secrets of making a confident impression while delivering your message with genuine credibility.

Learn how to:

  • Create a confident impression.
  • Build rapport effectively.
  • Present your viewpoint assertively.
  • Minimise and manage potential conflict

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W5 Tuesday 21 September 2010 16.00-17.00
PA Power in Just an Hour

Your ideas are only as powerful as your ability to communicate them with conviction. Enhance your power of persuasion and make your voice heard with our dynamic and highly interactive workshop. This powerful session will teach you how to unlock the secret to powerful communication, and learn how to communicate and implement decisions with conviction, plan and present a powerful proposal, and overcome and handle any objections and concerns.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


reed_d1
W6 Tuesday 21 September 2010 10.00-11.00
Personal Impact Through Body Language

Everyone knows the importance of body language, but this session takes a short practical look at the small changes you can make that will have a big impact. Perception is reality. So how do you want to be perceived? Learn how to look for clues in non-verbal behavior, discover do-able changes that promote instant results and create your own state of excellence in threatening situations. See how you can make a Personal Impact Through Body Language…

Jean Sutcliffe & Ian Caldecourt


W7 Tuesday 21 September 2010 11.30-12.30
Influencing and Negotiating for Success

At times we all need to influence and persuade people. This session will guide you through some powerful tools to help win others over. Learn how the right technique at the right time is crucial to your success, how to influence upwards, the barriers and how to overcome them and how to communicate in a persuasive and influential way. After all people are so diverse using the same old tactic is not always going to work.

Jean Sutcliffe & Ian Caldecourt


W8 Tuesday 21 September 2010 13.00-14.00
Managing Difficult Situations

Whether it’s your boss, your colleagues or your customers, there are always difficult situations to overcome. This session offers a host of practical tips on how to manage them and make these situations easier to handle. Learning how to recognise conflict and the communication styles that make situations difficult, will help you overcome challenges and ultimately give you more confidence.

Jean Sutcliffe & Ian Caldecourt


W9 Tuesday 21 September 2010 14.30-15.30
Being the Best You Can Be

In challenging times you need to prove just how brilliant you are. With increasing pressure to be even more efficient, this informative session shows you which of the key areas you need to focus on, to make yourself truly indispensable. Topics covered, include being the ambassador for your boss, beyond brilliant – understanding and supporting your boss’ business priorities, working with new teams and multiple managers, and staying positive through change.

Jean Sutcliffe & Ian Caldecourt


W10 Tuesday 21 September 2010 16.00-17.00
Top Project Management Tips for the Office Professional

As the role of the office professional grows and expands, Project Management becomes a key skill in the changing market. This session gives an introduction to project management and an overview of the key skills required, including how a project is defined, its life cycle and the top tips every project management beginner needs.

Paul Richardson


reed_d1
W11 Tuesday 21 September 2010 10.00-11.00
The Golden Rules of HR

Getting the best out of you employees can be tough, and having to keep up with employment law at the same time only makes the job harder. This interactive seminar will deal with the golden rules of getting HR and the management of your people right. From using contracts that really support your business to handling difficult situations, this session will set out the HR basics that enable you to motivate your team and put your in a strong position to deal with people related issues as they arise without loading you down with an administrative nightmare.

Mark Slattery, Director HR Insight Limited


W12 Tuesday 21 September 2010 11.30-12.30
Power Point with Punch

Death by PowerPoint, how many times have you lost the will to live? How do you ensure your slide show enhances your presentation? How do you add images, video, sound, animation and much more, to ensure WOW not woe? Simple, let the Pitman Training PowerPoint professionals show you how to bring your next presentation to life.

Anna Rozyk, Assistant Training Manager – Pitman Training High Holborn


W13 Tuesday 21 September 2010 13.00-14.00
From Invisible to Famous

This will be a very thought out and powerful event – what worked in 1965 is obsolete now. This is the key to business success in the 21st century. You will not find this life changing and unique material in any text book or regular ‘seminar’. During this powerful and inspirational event you will learn what people really buy and how to sell ourselves into fame at what we do. You’ll learn how to use what you’ve got and create your own personal ‘space’ that moves you forward and engages you in business. Dispel the fear that stops you creating the chances you deserve and what holds you back, introduce and position the rest of your team as the only people to be with. Discover how to ‘work a reception’ and not die as soon as you walk through the door. Plus learn ‘Magnetic’ Trance Breaking behaviour that works with everyone and everywhere – even with the people you thought you’d lost…

Nicky Pattinson


W14 Tuesday 21 September 2010 14.30-15.30
Marketing Techniques for Office Professionals

Marketing often falls within the remit of office professionals. This seminar offers practical advice on how to get marketing right, whether you’re tasked with the job yourself, or have the help of external agencies. Topics covered include the importance of clear objectives and evaluation, how to write a press release that will get published, and hints and tips on effective brochure design, e-mail marketing – creating engaging newsletters and emails, the secrets of effective copy writing. Plus, how to brief and work with an agency or designer and the key principles behind website design.

Julia Mulligan, Sixteen Hands


W15 Tuesday 21 September 2010 14.30-15.30
Top Tips on Super Efficency

In a world where being efficient can mean the difference between having a job or not, the ability to save seconds with every key stroke and produce that document not just quicker but accurately first time has never been more important.

If knowledge is power, come and see how you can be more productive by releasing the full power of your PC, operating system and software by letting your fingers work smarter not harder. We guarantee that after listening to this presentation you will no longer tolerate the inefficient two fingered typist stumbling blindly.

Shilpa Wymer, Pitman Training High Holbourn and Notting Hill


reed_d1
W16 Tuesday 21 September 2010 10.00-11.00
What’s My Communication Style?

“Why can’t they communicate like me?”. If this something you often think when working with people you don’t understand, then come along to this participative session to explore your preferred communication style. Find out how to assess the style of others (there is no right style!), adapt your style to the situation, develop your least preferred style and influence people to communicate effectively. Each attendee will take away a comprehensive handout explaining the styles and how to influence each style.

Kay Buckby, The Development Company


W17 Tuesday 21 September 2010 11.30-12.30
Top Tips of Building Successful Networks

In this session, Rosemary Parr of Global PA Network will offer tips on increasing your personal power through social networking and making connections that work for you. She will also show you how to build an internal network in the workplace that unites, supports and champions the PA community.

Rosemary Parr, Global PA Network


W18 Tuesday 21 September 2010 13.00-14.00
Essential Minute Taking Skills

Why not take a new approach to a key skill? Accurate minutes are essential for effective meetings. In this session, you’ll find out how to take the pressure off. Minute taking is a team effort, so who does what?

Learn how to prepare for effective note taking, what minutes should and should not contain, and how to take a logical approach to note taking and its practise. Each attendee will receive a voucher for 10% off the Development Films video on Minute Taking skills (offer valid for purchases made during Office 2010 only).

Kay Buckby, The Development Company


W19 Tuesday 21 September 2010 14.30-15.30
The Secrets of Boosting Your Inner Confidence and Attracting New Career Opportunities

This truly inspiring and informative seminar will provide you with the powerful tools you need, and can use immediately, to assist you with learning how to boost your inner confidence and self-esteem by adopting the behaviour, mindset and communication style of a confident person. Stop holding yourself back – learn how to overcome your fears, self-defeat and negativity and start to achieve your potential, personally and professionally. Learn how to effectively and confidently handle change in your career and how to turn it into your golden opportunity. Discover the secrets (that actually work) of attracting opportunities you desire and deserve… new job or start your own business? (With an overview of Virtual Assistant.)

Carmen MacDougal, The Virtual Assistant Coaching and Training


W20 Tuesday 21 September 2010 16.00-17.00
The Corporate Ambassador

Step into your full potential as an influential and successful member of the leadership team. Discussing how to project the authority that your role as a PA gives you, this session will help you develop your own personal “Aura of Authority”, develop your reputation as a well connected, approachable and knowledgeable member of the leadership team, and develop the influential relationships internally and externally, which underpin the relationships of your boss. Learn how to fine hone your PR skills to promote your Manager and Office to guarantee confidence, and how to manage the expectations of your boss and your colleagues providing consistency and stability.

Susie Barron-Stubley, Castalia Coaching Ltd


reed_d1
W21 Tuesday 21 September 2010 10.00-11.00
Smart Email Management

How much time do you really need to spend dealing with email each day? What if you could: Save time dealing with your own (and your boss’s) inbox? Manage attachments more efficiently? Reduce the number of rounds of email ‘ping-pong’? Limit the level of inbox stress? And Improve your knowledge of your email software? In this session Dr Seeley will show you how, by applying a few simple techniques, you can reclaim your life from the inbox (both your own and your boss’s).

Monica Seeley, Mesmo Consultancy


W22 Tuesday 21 September 2010 11.30-12.30
Managing Your Work / Life Balance

Why do more and more of us find it hard to cope with juggling the existing demands of modern life? Has life become more stressful in the new millennium? And if so is there anything we can do about it? After attending this seminar with personal development trainer, Robert Russell PhD, you will understand what stressors are and how they can affect each of us differently. You will be able to identify the key drivers that potentially create pressure in your life and how they impact between our career and personal life. The topics covered and the solutions outlined will allow you to access the resources within you to create balance and efficiency both at home and in the workplace.

Robert Russell, Mindset Synergy


W23 Tuesday 21 September 2010 13.00-14.00
The Definitive PA Masterclass

How to make the boss PA relationship work. Learn: Tips on communication skills from body language to questioning skills, Strategies for gaining mutual respect, How to make empowerment work for you, Conflict management and dealing with boss’s most difficult characteristics, Time management and multi tasking – without stress, Why is networking important? And Top tips into what makes a successful Personal Assistant. Sue brings her session to life with her anecdotes and real life examples of her time as
a PA. Sue’s experience and knowledge together with her enthusiasm for the PA role is extremely motivating and uplifting.

Sue France, EUMA


W24 Tuesday 21 September 2010 14.30-15.30
Facilities Management for the Office Professional

A Bad day at the office: The presentation sets out to explain the importance of Facilities Management to our every day working lives. How FM affects the profitability of companies and ultimately the economy of the UK.

Chris Hoar, FMA


W25 Tuesday 21 September 2010 16.00-17.00
Writing Persuasive Communications

In today’s hectic work environment emails can be sent with little thought to their impact and objectives. Emphasis is put on speed rather than quality and effectiveness; this can ultimately result in loss of time, money and success. In this session you will look at: Planning and preparation, Purpose, Proofreading, People – who is your readership? And Persuading readers to fulfil your requests. Discover ways to ensure you can quickly achieve your objectives and obtain positive results from your written communications. You will also compile a plan for your continuing development; be prepared to act differently…

Heather Baker, Baker Thompson Associates


Day 2 / Wednesday 22 September 2010
reed_d1
W26 Wednesday 22 September 2010 10.00-11.00
Delivering the Results Your Manager Really Wants

Many PAs experience the strain of conflicting demands placed on them by their managers. This lively and interactive workshop will help you establish your manager’s preferred working style and enhance your working relationships through mutual respect. In this session, you’ll learn how to understand what your manager REALLY
wants from you, identify and appreciate the working style of your manager and other key stakeholders, tailor your communications for maximum impact and use powerful techniques to tap into the core values of others.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W27 Wednesday 22 September 2010 11.30-12.30
The Art of Being a Brilliant PA

PAs have a pivotal role in coordinating and cascading information throughout their organisation. This invaluable workshop is aimed at those looking to enhance their visibility, interpersonal skills and personal impact, in order to enhance contribution at work. Discover how to understand the different elements of communication and how they work together, identify what excellent communication looks (and sounds) like, interpret the “hidden messages” that we send out and use NLP techniques to build and enhance rapport with others.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W28 Wednesday 22 September 2010 13.00-14.00
Expert Management Techniques for Senior PAs

Managing your boss is one thing, but many Executive PAs are now finding themselves responsible for staff, with very little training or support. This engaging and invaluable workshop will help you understand what the role of a manager entails and unlock the secret to motivating your team to deliver real results. You’ll learn how to develop and adapt your management style, overcome the barriers to successful delegation, set clear objectives and give feedback without fear, and also how to inspire and motivate your team to success.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W29 Wednesday 22 September 2010 14.30-15.30
Making Impact in Meetings

If ever you’ve found yourself struggling to stand out during meetings, this seminar will make a real difference. It will share the secrets of making a confident impression while delivering your message with genuine credibility.

Learn how to:

  • Create a confident impression.
  • Build rapport effectively.
  • Present your viewpoint assertively.
  • Minimise and manage potential conflict

Isabel Kennedy & Danielle Littlejohn, Reed Learning


W30 Wednesday 22 September 2010 16.00-17.00
PA Power in Just an Hour

Your ideas are only as powerful as your ability to communicate them with conviction. Enhance your power of persuasion and make your voice heard with our dynamic and highly interactive workshop. This powerful session will teach you how to unlock the secret to powerful communication, and learn how to communicate and implement decisions with conviction, plan and present a powerful proposal, and overcome and handle any objections and concerns.

Isabel Kennedy & Danielle Littlejohn, Reed Learning


reed_d1
W31 Wednesday 22 September 2010 10.00-11.00
Personal Impact Through Body Language

Everyone knows the importance of body language, but this session takes a short practical look at the small changes you can make that will have a big impact. Perception is reality. So how do you want to be perceived? Learn how to look for clues in non-verbal behavior, discover do-able changes that promote instant results and create your own state of excellence in threatening situations. See how you can make a Personal Impact Through Body Language…

Jean Sutcliffe & Ian Caldecourt


W32 Wednesday 22 September 2010 11.30-12.30
Influencing and Negotiating for Success

At times we all need to influence and persuade people. This session will guide you through some powerful tools to help win others over. Learn how the right technique at the right time is crucial to your success, how to influence upwards, the barriers and how to overcome them and how to communicate in a persuasive and influential way. After all people are so diverse using the same old tactic is not always going to work.

Jean Sutcliffe & Ian Caldecourt


W33 Wednesday 22 September 2010 13.00-14.00
Managing Difficult Situations

Whether it’s your boss, your colleagues or your customers, there are always difficult situations to overcome. This session offers a host of practical tips on how to manage them and make these situations easier to handle. Learning how to recognise conflict and the communication styles that make situations difficult, will help you overcome challenges and ultimately give you more confidence.

Jean Sutcliffe & Ian Caldecourt


W34 Wednesday 22 September 2010 14.30-15.30
Being the Best You Can Be

In challenging times you need to prove just how brilliant you are. With increasing pressure to be even more efficient, this informative session shows you which of the key areas you need to focus on, to make yourself truly indispensable. Topics covered, include being the ambassador for your boss, beyond brilliant – understanding and supporting your boss’ business priorities, working with new teams and multiple managers, and staying positive through change.

Jean Sutcliffe & Ian Caldecourt


W35 Wednesday 22 September 2010 16.00-17.00
Top Project Management Tips for the Office Professional

As the role of the office professional grows and expands, Project Management becomes a key skill in the changing market. This session gives an introduction to project management and an overview of the key skills required, including how a project is defined, its life cycle and the top tips every project management beginner needs.

Paul Richardson


reed_d1
W36 Wednesday 22 September 2010 10.00-11.00
Marketing Techniques for Office Professionals

Marketing often falls within the remit of office professionals. This seminar offers practical advice on how to get marketing right, whether you’re tasked with the job yourself, or have the help of external agencies.
Topics covered include the importance of clear objectives and evaluation, how to write a press release that will get published, and hints and tips on effective brochure design, e-mail marketing – creating engaging newsletters and emails, the secrets of effective copy writing. Plus, how to brief and work with an agency or designer and the key principles behind website design.

Julia Mulligan, Sixteen Hands


W37 Wednesday 22 September 2010 11.30-12.30
From Invisable to Famous

This will be a very thought out and powerful event – what worked in 1965 is obsolete now. This is the key to business success in the 21st century. You will not find this life changing and unique material in any text book or regular ‘seminar’. During this powerful and inspirational event you will learn what people really buy and how to sell ourselves into fame at what we do. You’ll learn how to use what you’ve got and create your own personal ‘space’ that moves you forward and engages you in business. Dispel the fear that stops you creating the chances you deserve and what holds you back, introduce and position the rest of your team as the only people to be with. Discover how to ‘work a reception’ and not die as soon as you walk through the door. Plus learn ‘Magnetic’ Trance Breaking behaviour that works with everyone and everywhere – even with the people you thought you’d lost…

Nicky Pattinson


W38 Wednesday 22 September 2010 13.00-14.00
Top Tips on Super Efficency

In a world where being efficient can mean the difference between having a job or not, the ability to save seconds with every key stroke and produce that document not just quicker but accurately first time has never been more important. If knowledge is power, come and see how you can be more productive by releasing the full power of your PC, operating system and software by letting your fingers work smarter not harder. We guarantee that after listening to this presentation you will no longer tolerate the inefficient two fingered typist stumbling blindly around software.

Shilpa Wymer, Pitman Training High Holbourn and Notting Hill


W39 Wednesday 22 September 2010 14.30-15.30
The Golden Rules of HR

Getting the best out of you employees can be tough, and having to keep up with employment law at the same time only makes the job harder. This interactive seminar will deal with the golden rules of getting HR and the management of your people right. From using contracts that really support your business to handling difficult situations, this session will set out the HR basics that enable you to motivate your team and put your in a strong position to deal with people related issues as they arise without loading you down with an administrative nightmare.

Mark Slattery, Director HR Insight Limited


W40 Wednesday 22 September 2010 16.00-17.00
Power Point with Punch

Death by PowerPoint, how many times have you lost the will to live? How do you ensure your slide show enhances your presentation? How do you add images, video, sound, animation and much more, to ensure WOW not woe? Simple, let the Pitman Training PowerPoint professionals show you how to bring your next presentation to life.

Anna Rozyk, Assistant Training Manager – Pitman Training High Holborn


reed_d1
W41 Wednesday 22 September 2010 10.00-11.00
What’s My Communication Style?

“Why can’t they communicate like me?”. If this something you often think when working with people you don’t understand, then come along to this participative session to explore your preferred communication style. Find out how to assess the style of others (there is no right style!), adapt your style to the situation, develop your least preferred style and influence people to communicate effectively. Each attendee will take away a comprehensive handout explaining the styles and how to influence each style.

Kay Buckby, The Development Company


W42 Wednesday 22 September 2010 11.30-12.30
Top Tips of Building Successful Networks

In this session, Rosemary Parr of Global PA Network will offer tips on increasing your personal power through social networking andmaking connections that work for you. She will also show you how to build an internal network in the workplace that unites, supports and champions the PA community.

Rosemary Parr, Global PA Network


W43 Wednesday 22 September 2010 13.00-14.00
Essential Minute Taking Skills

Why not take a new approach to a key skill? Accurate minutes are essential for effective meetings. In this session, you’ll find out how to take the pressure off. Minute taking is a team effort, so who does what? Learn how to prepare for effective note taking, what minutes should and should not contain, and how to take a logical approach to note taking and its practise. Each attendee will receive a voucher for 10% off the Development Films video on Minute Taking skills (offer valid for purchases made during Office 2010 only).

Kay Buckby, The Development Company


W44 Wednesday 22 September 2010 14.30-15.30
The Secrets of Boosting Your Inner Confidence and Attracting New Career Opportunities

This truly inspiring and informative seminar will provide you with the powerful tools you need, and can use immediately, to assist you with learning how toboost your inner confidence and self-esteem by adopting the behavior, mindset and communication style of a confident person. Stop holding yourself back – learn how to overcome your fears, self-defeat and negativity and start to achieve your potential, personally and professionally. Learn how to effectively and confidently handle change in your career and how to turn it into your golden opportunity. Discover the secrets (that actually work) of attracting career opportunities you desire and deserve… new job or start your own business? (With an overview of Virtual Assistant.)

Carmen MacDougal, The Virtual Assistant Coaching and Training


W45 Wednesday 22 September 2010 16.00-17.00
The Corporate Ambassador

Step into your full potential as an influential and successful member of the leadership team. Discussing how to project the authority that your role as a PA gives you, this session will help you develop your own personal “Aura of Authority”, develop your reputation as a well connected, approachable and knowledgeable member of the leadership team, and develop the influential relationships internally and externally, which underpin the relationships of your boss. Learn how to fine hone your PR skills to promote your Manager and Office to guarantee confidence, and how to manage the expectations of your boss and
your colleagues providing consistency and stability.

Susie Barron-Stubley, Castalia Coaching Ltd


reed_d1
W46 Wednesday 22 September 2010 10.00-11.00
Smart Email Management

How much time do you really need to spend dealing with email each day? What if you could: Save time dealing with your own (and your boss’s) inbox? Manage attachments more efficiently? Reduce the number of rounds of email ‘ping-pong’? Limit the level of inbox stress? And improve your knowledge of your email software? In this session, Dr Seeley will show you how, by applying a few simple techniques, you can reclaim your life from the inbox (both your own and your boss’s).

Monica Seeley, Mesmo Consultancy


W47 Wednesday 22 September 2010 11.30-12.30
Managing Your Work / Life Balance

Why do more and more of us find it hard to cope with juggling the existing demands of modern life? Has life become more stressful in the new millennium? And, if so, is there anything we can do about it? After attending this seminar with personal development trainer, Robert Russell PhD, you will understand what stressors are and how they can affect each of us differently. You will be able to identify the key drivers that potentially create pressure in your life and how they impact between our career and personal life. The topics covered and the solutions outlined will allow you to access the resources within you to create balance and efficiency both at home and in the workplace.

Robert Russell, Mindset Synergy


W48 Wednesday 22 September 2010 13.00-14.00
The Definitive PA Masterclass

This informative workshop discusses how to make the boss/PA relationship work. Learn effective communication skills from body language to questioning skills, and strategies for gaining mutual respect. Discover how to make empowerment work for you, all about conflict management and dealing with your boss’s most difficult characteristics. Time management and multi tasking – without stress, and the importance of networking will all be covered, as will top tips into what makes a successful Personal Assistant. Bringing her session to life with a wealth of anecdotes and real life examples of her time spent as a PA, Sue’s experience and knowledge together with her enthusiasm for the PA role is extremely motivating and uplifting.

Sue France, EUMA


W49 Wednesday 22 September 2010 14.30-15.30
Facilities Management for the Office Professional

This presentation aims to explain the importance of Facilities Management to our everyday working lives, and how it affects the profitability of companies and ultimately the economy of the UK.

Chris Hoar, FMA


W50 Wednesday 22 September 2010 16.00-17.00
Writing Persuasive Communications

In today’s hectic work environment emails can be sent with little thought to their impact and objectives. Emphasis is put on speed rather than quality and effectiveness; which can ultimately result in loss of time, money and success. In this session you’ll look at planning and preparation, purpose, proofreading, people (who is your readership?) and persuading readers to fulfil your requests. Discover ways to ensure you can quickly achieve your objectives and obtain positive results from your written communications. You will alsocompile a plan for your continuing development; be prepared to act differently…

Heather Baker, Baker Thompson Associates