Marketing & Publicity Guide

MAXIMISE YOUR IMPACT AT THE SHOW
It’s no secret that targeted marketing gets results. Which is why planning your marketing and PR strategy now – well in advance of the show – will help ensure your products gain maximum exposure to the 1000’s of visitors in attendance.

PRESS & PUBLICITY
Emma-Louise Jones, PR Executive
01273 645134 / ejones@divcom.co.uk

office* is the perfect platform for spreading the news about your company’s latest products, innovations and developments to a choice selection of print and broadcast, trade and consumer media.

Here’s a quick guide to the FREE PR options available to you both before and during the event to help create and promote additional awareness of your presence at office*.

Before the Show

Online Exhibitor Press Releases
All exhibiting companies are encouraged to take advantage of this new free service and send in their press release(s) to be included on our new Exhibitor Press Releases web page.  This website attracts high press/visitor traffic in the lead up to the show so it’s a highly effective way in which to promote your company developments and new product launches.  Simply submit your press release(s) in PDF format to: ejones@divcom.co.uk.  Please note, all exhibitor press releases will be presented “as is” so please do try to ensure the accuracy and authenticity of the information provided.

Show Highlights Press Releases
Benefit from extra media coverage with our series of Show Highlights Press Releases, sent out in advance to key journalists. Serving as a taster for what they can expect to see at the event, the Show Highlights will draw attention to any new products, innovations, and business developments by the exhibitors in 2011.  To publicise your products and services, simply email Emma-Louise Jones at ejones@divcom.co.uk, as soon as possible, with 100 words of text focusing on what you’ll be exhibiting – paying particular attention to highlight what’s new.  This information will also be incorporated into a single Show Highlights release and distributed to all journalists who visit the Press Office during the show. Press Office staff will also direct the media towards relevant press packs.

At the Show

A good way to bring greater prominence to your brand and highlight your presence at the show is to prepare a great Press Pack. This will provide factual information about your new products and innovations to key journalists, and should contain at least one Press Release (a maximum of three), accompanied by any relevant brochures and full captioned prints (or a CD Rom if you have it). Providing product samples, if practical, is also well-received.

For a helpful guide on how to write an effective press release, including standard layout and content, please click here.

When preparing your press release for office*, remember to use 1.5 line spacing, print on company letterhead, include your stand number, plus the contact details of who will be available to talk to the media at the show. Where possible, use a company branded folder for the Press Pack, you’ll need at least 30 in total.

The Press Office will be open from 2pm on Wednesday, 14 September. Press Packs should be clearly marked OFFICE2011 PRESS PACKS, with your company name on the outside of the box. Try to visit the Press Office each day to check stock levels and be prepared to supply more press packs if necessary (keep some on your stand for any direct enquiries too).